You’ve built your online store. You’ve added products. You’re getting visitors. But the sales aren’t coming. It’s frustrating. It’s confusing. And it’s more common than you think. Here’s the truth: Most e-commerce stores fail not because they can’t get traffic,…
You’ve decided to start a dropshipping business in South Africa. The barrier to entry is low, the flexibility is appealing, and the potential for profit is real. But before you pick a product, you need to answer a more fundamental…
You launched your online store with passion and intuition. You trusted your gut on which products to stock, where to advertise, and how to price. And that worked—for a while. But now you’re stuck. Growth has plateaued. You’re throwing money…
You’ve built a beautiful online store. Your products are exceptional. Now you need the marketing muscle to bring customers through the door. It’s tempting to look overseas. International agencies have big names, flashy portfolios, and the allure of “global expertise.”…
You’ve set up your Google Merchant Center account. Your products are supposedly “approved.” But when you search for them on Google Shopping, they’re nowhere to be found—or buried on page three where no one looks. For South African e-commerce stores,…
Shopify has become a dominant force in South African e-commerce, powering over 25,000 local online stores that sell physical products . Its popularity isn’t just about beautiful themes and ease of use—it’s about the ecosystem. With thousands of apps in the Shopify…
You’ve likely heard the debate: should you invest in SEO for long-term growth or Google Ads for immediate sales? For South African e-commerce businesses operating with tight budgets and high competition, this is the wrong question to ask. Treating SEO…
The promise of dropshipping is seductive: launch an online store without holding inventory, and let suppliers handle the rest. For many South African entrepreneurs, this has meant turning to massive international marketplaces, lured by low prices and endless product choices.…
Starting an online store is a leap of faith. To save money, many South African entrepreneurs take a DIY approach or hire a friend, a student, or a budget freelancer. And at the beginning, that might seem to work. But…
You set up your Google Ads account with high hopes. You created a campaign, set a daily budget, and launched with the excitement of watching sales pour in. Instead, you’re watching your budget vanish—R50, R100, R500 at a time—while your…
